Partnerships of Power
Two partnership pillars make us a top supplier to the Southern African maritime industry:
- The world-class Original Equipment Manufacturers (OEMs) we partner with, to distribute propulsion & onboard products that are at the cutting-edge of the global boating industry. These include Volvo Penta’s range of drive systems; OXE Marine’s diesel outboards; Webasto’s aircon and heating systems; Whisper Power’s generators and electric engines from Torqeedo.
- Our network of excellence-driven Service Dealers around S.A. and Namibia, who are trained and equipped to fit and service these products.
With our customers’ best interests in mind, key criteria go into our selection of both OEMs and Service Dealers.

What does Southern Power look for in a new OEM Partner?
In partnering with a global OEM, a regional distributor like Southern Power should seek values that align with its own business goals and will ensure a successful partnership. Most business books and gurus regard these as some key values to consider:
- Quality and Reliability:
The OEM should have a proven track record of producing high-quality, reliable products.
- Innovation and Technology:
It should be at the forefront of innovation and technology, offering cutting-edge products.
- Customer Support:
Strong customer support, including after-sales service and technical support, is crucial.
- Supply Chain Management:
The OEM should have efficient supply chain management to ensure timely delivery of products.
- Sustainability:
Commitment to sustainability and environmentally friendly practices is increasingly important.
- Reputation and Brand Value:
A strong brand reputation can enhance the distributor’s credibility and marketability.
- Flexibility and Customisation:
The ability to offer customised solutions and flexibility to meet specific market needs.
- Financial Stability:
The OEM should be financially stable to ensure long-term partnership and support.
- Compliance and Ethical Standards:
Adherence to industry standards, regulations and ethical practices.
- Partnership and Collaboration:
The willingness to collaborate and build a long-term, mutually beneficial relationship.
In the case of @Volvo Penta, one of our key OEM Partners, their values of “Customer Success,” “Change,” “Passion,” and “Trust” reflect a focus on customer satisfaction, adaptability, enthusiasm for their work, and reliability – key attributes for any strong OEM partnership.
Over and above these key principles transparency and agility are essential, although they can become difficult to maintain when OEMs become part of a bigger corporate structure with sometimes competing business units. So it’s about an OEM’s ability to successfully understand and navigate these structures, the politics within them and the often conflicting strategies of different business unit segments within the complex global corporations. An OEM needs to be able to integrate within this global and business-segmented matrix , yet still maintain a transparent and agile structure.
What sets a Southern Power Service Dealer apart?
- Ongoing Training and Updates: Our Service Dealers stay up-to-date on the latest developments from our OEMs and in the wider industry, ensuring they are always equipped to provide the best service possible.
- Warranty and Campaign Work: Working in conjunction with our OEM benchmarks, our dealers perform warranty and campaign work to uphold the integrity of our products and keep our customers satisfied.
- Expert Technicians: Our dealers boast well-trained technicians with the skills and knowledge to handle any service or repair task with precision and efficiency.
- Performance Audits: To maintain our high service standards, quarterly and annual performance audits are conducted to ensure that our dealers are delivering excellence at every turn.
- Comprehensive Spares Inventory: Equipped with a wide range of service boat spares, our dealers ensure quick and efficient solutions to keep your marine equipment running smoothly.
Let’s meet a few of our esteemed Service Dealers:
IMC has a passionate and professional team in Cape Town, with over 25 years’ experience with Volvo Penta marine and Industrial engines. IMC is one of a few of our preferred service dealers. Their workshop is fully equipped to handle maintenance, servicing, and more. Their helpful and knowledgeable staff are always on hand to help you with your needs, whether dealing with customised or standard solution engines, servicing or spares. Visit them here.
Southern Marine
Southern Marine was established in Cape Town in 1995, with its primary focus being the repairing and servicing of small marine diesel engines for the commercial fishing and yachting fraternity. Having drawn on its experience in this field, the business is now largely focused on the remanufacturing of affordable marine engines. Southern Marine is one of Southern Power’s two local workshops of choice and also specialises in the servicing and maintenance of standby generator sets. Maintenance contracts and servicing options are tailor-made to suit individual customers, for whom Southern Marine maintains an up-to-date database. Call 021 510 2420.
Magson Marine
Situated in the main road of Strand in the Western Cape, Magson Marine is an official agent for MasterCraft boats and is one of the biggest authorised Yamaha Dealers in Strand and the Cape Town area, specialising in Yamaha outboards, Yamaha marine boats, jet skis and accessories. Magson also manufactures its own boats for sale. The team at Magson Marine takes great care whenever doing an outboard installation. Their trained staff keeps abreast of the latest techniques and methods and can assist with any request or problem you may have with your boat or engines. Hop on their website for more information.
Africa Strongboat
Southern Power service dealer Africastrongboat specialises in inland water transport (IWT) in Sub Saharan Africa and can offer a wide range of services in the engineering, infrastructure, projects, education and operations sectors. Africa is endowed with a number of rivers and lakes that have great potential to carry inexpensive, energy-efficient and environmentally-friendly inland water transport vessels. Southern Power believes that Africa Strongboat will lead the industry to open many new waterways as it creates and builds locally tailor-made canoes, boats, ferries, barges and other solutions to meet the needs of IWT in Africa.
Recently, in collaboration with Southern Power, it installed the first OXE diesel outboard engines on a river transportation boat in South Sudan. These boats are used primarily to distribute much-needed food and supplies to rural areas. Visit Africa Strongboat here.
Algoa Marine & Industrial
Southern Power service dealer Mr Onsite, in Port Elizabeth, recently rebranded to Algoa Marine & Industrial. Since 2014, Algoa Marine has offered efficient 24/7 service and repair work to Volvo Penta engines. They will fit the best parts to ensure the longevity of your engine, at a cost effective price. Algoa Marine’s team is passionate about delivering a quality and cost- effective service to customers. Find out more here: Algoa Marine & Industrial.
Durban Fuel Injection Services
DFIS is located in KwaZulu-Natal and serves private and corporate customers across the Southern African region. As a Volvo Penta dealer they are a leading industry specialist in automotive electronics, diagnostics, repairs, programming and coding; general automotive diagnostics and repair services, and industrial genset, versatile application and marine application engines. Their aim is to provide exceptional service to customers, drawing on innovative expertise and advanced technological equipment. For more on their services, click here.
Exciting new service dealer developments for Richards Bay and satellite offices in Durban to be announced soon.
Durban Marine is the best place to go for regularly scheduled maintenance. Their team is committed to achieving 100% customer service satisfaction. Rest assured that their factory-trained technicians will be intimately familiar with your vessel, and will gladly provide uncomplicated answers to your questions. Get in touch with Ryan Hansen and his pro team here.
Knysna Marine
With many of our Cape Town clients heading up the coast in the summer months, they can always rely on the expertise of Knysna Marine. After setting up and running Linex Yamaha’s Marine operation in Johannesburg for 10 years, Hugh Mackenzie founded Knysna Marine in 1983. Today, Hugh, together with his son Gary and their team of certified Yamaha technicians, are more than capable of handling any necessary boat or engine maintenance.
Their showroom on Knysna’s Main Street is managed by Chris Stubbs, Hugh’s brother-in-law and a former Linex Yamaha team member with over 26 years of experience in the marine industry. They offer the servicing of both Yamaha and other engines, as well as inflatable boat repairs, fibreglass repairs, stainless steel work, foaming flotation for older boats, overall boat rigging, engine rebuilds and propeller repairs. Contact Hugh and his team at info@knysnayamaha.co.za or visit their website for more about their service offerings
The Boatyard
Introducing The Boatyard, your premier boat & general storage facility at Club Mykonos Langebaan, just a short 126 km drive up the west coast from Cape Town. They offer secure storage along with comprehensive marine services, convenient access to the slipway and a fully stocked marine shop. The Boatyard offers services and repairs on-premises, for all makes and models of outboard and inboard motors. They also do fibreglass repairs and trailer modifications. All parts not on hand can be delivered within 48 hours. Visit The Boatyard for more info.
Namib Diesel
Founded in 1986 and based in Walvis Bay, Namibia, OXE Marine dealer Namib Diesel has a long and celebrated history in industrial and marine engine sales and services. Namib Diesel has the facilities, the skills and the experience to undertake all diesel-related service and repair work. They offer reliability and internationally competitive prices. Namib Diesel is, in Southern Power’s opinion, a leader in the commercial marine industry and offers a wide range of marine power products and services, from primary propulsion to a complete engineered power package design. Visit Namib Diesel here.


Boat builder or owner?
The above are just a few of our appointed Service Dealers in South Africa and Namibia, so please email services@southernpower.co.za or call us on 021 511 0653 to get expert advice on the best Service Dealers near you. They are equipped and ready to help you power ahead with our OEM’s world-class products.
Marine industry service dealer?
If you are looking to expand your business and the above attributes align with your business philosophy we are actively looking for service dealers within the Gauteng and the Vaal area , connect with us on services@southernpower.co.za or call 021 511 0653 to become one of our appointed Service Dealers for world-class Volvo Penta, Webasto or WhisperPower products. We are also searching for both sales and services dealers for Oxe and Torqeedo in East & West Africa (excluding Nigeria).
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